Strategy Marketing Report on K&N’s

K&Ns, a founding anchor and beacon for Pakistans Poultry Industry started in 1964 with a iodine minded objective of providing better nutrition for health and happiness of the nation. construction on years of poultry expertise and commitment to food-safety, K&Ns integrated all poultry production activities under ace umbrella to bring you safe and healthy chicken by managing and unequivocal all stages of production.Products. K&Ns securities industrys layer and broiler hatching-eggs, layer and broiler, day-old chicks, poultry feed, processed chicken and sic-to-cook & fully cooked food. I selected only the ready to cook category of K&Ns which include Nuggets, Croquettes, yellow Tempura, Burger Patties, Kofta, Combo wings, Fun nuggets, Hot T dyingers, Chapli Kabab, H ary Bharey Nuggets and Tender Pops. Distribution Products are stored at -21?C to maintain freshness. Packed products are moved into K&Ns sanitized refrigerated trucks for distribution to ensure uncompromising fictiona l character control.K&Ns chicken products are available at K&Ns Chicken Stores and leading retailers and also delivered to timbre and food-safety conscious institutions such as hotels, restaurants, airlines, clubs and international restaurant chains. Market constituent Market share of K&Ns is approximately 70% (on average) in ready to cook food category. At Hyper Star almost 80% people buy K&Ns products. At CSD almost 60% people buy K&Ns products and at Macro almost 75% people buy this disgrace. This is the highest market share and at this time it is the leading brand in this category.Where the brand stands? The brand is growing rapidly day by day collect to the customer enjoyment and the product is according to the customers sine qua non as well as they are targeting polar segments of the markets like children and the vegetarians. decreed points of its product From the customer view point K&Ns is providing healthy food. It is easy to cook especially it facilitates the work ing women because they dont have much time to wee-wee all those things in home. They are targeting the children as well through fun nuggets so women are exploitation for their children lunch.This brand provides the hygienic food to its customer that build trust in the customer. Moreover the taste of K&Ns food is ranking(a) then others. These attributes are increasing its market share and this brand is growing. Competitors Competitors of K&Ns are Menu and Mano salwa. Both of these brands couldnt make its brand image as strong as K&Ns has. Secondly they are not providing that level of customer satisfaction that K&Ns is providing. Target market The company is targeting different age groups as well as different income groups.Their prices are ruler so even a middle class person hindquarters afford it. They are targeting elite upper middle and middle class. On the age basis, they are targeting children as well as the young people. purpose K&Ns is a largest selling brand in ready to cook food category. They are focusing more and more on the fully cooked products for the ease of customers with the special focus on the hygienics factor. It is the brand that provide value product to its customer. There market starts with the customers and end with the customer. This is the main reason for their market share and market growth