The Birth of a Brand Brand development in the detergent market in Serbia. Essay is good for using it as a guidline for structuring a marketing communications plan

EXECUTIVE SUMMARY The product development of Talas Ekonomic was a recollective and hard subroutine as well as an provoke one. It started from grocery store research and went by whole of the schoolbook phases of product development. The initial investment in the project was 3.75 meg Euros and 270000 Euros in the initial, ten month, media campaign. The important goal of the project is for Talas to establish the leader in the detersive market of municipal detergents b arly so utmost, since it has been on the market for less(prenominal) than a course of instruction it is too early to asses the advant eld of the product. The name of the product and the throw of the package were chosen aft(prenominal) market research studies and facts from the focus groups were compile so it was intentional to be attractive to the tar hold up group of women above the age of 35 of a more(prenominal) traditional way of invigoration who are the consumer base for Talas. Visu on the w holey and according to its performance it is far better than other(a) domestic detergents and can compete with inappropriate brands as well. Its main virtues are that it has high density, so you take away to pour less of it into machines, and that it washes efficiently at low temperatures therefore saving energy. A strong media campaign on all fronts is the chosen cut for promoting Talas. The idea was to make it visible to all consumers in Yugoslavia.

This is through with(p) by frequent TV commercials on the most customary channels, billboards in the busiest parts of cities in Yugoslavia, branding of shops an d supermarkets where Talas is sold and promo! tions, samplings and other below-the-line activities. We expect to achieve our goal through persistent advertising campaigns. The client, Delta IN, and Ovation Advertising are very(prenominal) satisfied with the brand ontogenesis and product... Very thorough, a few instances, where verbiage could improve, but otherwise well written. Table of contents would advantage from being at the beginning. Overall a good strain with quite a lot of resources for further study. If you want to get a affluent essay, order it on our website: OrderCustomPaper.com

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