'Opinion and analysis essay on movie “Merchants of Cool” Essay\r'

'The depiction, â€Å"The Merchants of Cool”, presented an in-depth look at the birth between marketing giants and the individualization and â€Å"chilliness” of teens today. I was surprised by several(prenominal) of the things shown in the movie; not that I was ignorant of the fierce marketing simulated military operation used by companies to sell their product, still I was unaware of the extent that roughly are willing to go to. poove for instance, paid youngrs $50 each to come, dance, and demand a good time at the launch party for its website. This party was record by MTV, and broadcast to mavin thousand millions of teens who were accordingly influenced by this new trim. To me, it seems that by attempting to disc over still trends before they flourish, with â€Å"cool hunting”, companies themselves eventually kill whatever trends they find. They are promote trends that may have never surfaced without intervention, and repress others that they deemed unmarketable.\r\nThe results of this craving for foreknowledge of the next trend are frequently unsavory, as is seen in the case of MTV’s ethnographic study, where researchers visited teens at their homes and attempted to analyze them as if their individuality could be synthesized and then marketed. From these studies, arose what â€Å"The Merchants of Cool” portend the mook and the midriff. The mook is an exceedingly rude and immature showcase who completely disregards what others think of him and his actions. This character is depicted by actors such as turkey cock Green and is seen in the show â€Å" manual laborer”. The midriff is the character that media says a teenage girl should be; comfortable and extremely open with her sexuality. These â€Å"standards” that the media creates are obviously flawed.\r\nThe movie also opened my eyes to a few astonishing facts, such as the fact that teens see 3,000 ads per day, 10 million by the time the y’re 18. This bus exposure is obviously not beneficial, and in my opinion these media conglomerates, including companies such as Viacom and AOL judgment of conviction Warner have, in a sense, taken over many teen’s lives, congruous dictators of every day in a teen’s life. These ads tell one how to dress to be cool, what kind of shampoo to use, and even what soda to drink to achieve the ultimate â€Å"cool factor”.\r\n'