Analysis of Priceline.com :: Internet Online Purchasing E-Commerce Essays

Analysis of Priceline.com Incomplete PaperPriceline.com (PCLN) may arrive at been able to set out a dynamic reverse auction model to the market, besides a cloud of doubt now hangs over the comp any(prenominal)s headquarters in Norwalk, Connecticut. Consumer word sense has been hurt by poor web site functionality and a inflexible bidding system that locks customers into buying products such as plane tickets without any control over specific flight details. On a optimistic note, the company was recently reinstated into Connecticuts Better Business Bureau after devising improvements to its Web site and customer emolument. But the bigger problem veneering Priceline is a lack of support from investors, who have driven the companys stock blue 98% from its 52-week high. Executive departures and layoffs aside, the companys delayed march toward profitability and inability to dental plate successfully might very well exemplify a fate model, or a solution in search of a problem. by chance an emphasis on price has blinded Priceline to intangibles like quality table service and a satisfying experience. Its unclear whether consumers are willing to sacrifice fault and product features to save a few bucks. The announcement in azoic October that the companys WebHouse Club subsidiary for groceries and gas would close, was a shot heard round the Web and Wall Street and signaled the model might be broken. Introduction Which is the adept place where you can satisfy your every need (almost every need) at your price? Be it airline tickets, hotel rooms, rental cars, mortgages, new automobiles, or pull down long distance calling time. The answer would be Priceline.com. All you have to do is know your need, state your terms, and make your offer. It doesnt get easier than this Priceline.com was 1 of the pioneer online companies to traverse the traditional limitations of the Internet and revolutionize online purchasing. Its strategy letting the consumer name his/her p rice, and matching it with a seller who is willing to pack the demand at that price and those conditions, there by providing the required service the consumer desires. Thus Priceline.com is basically an integrated, Web-based e-marketing automated system, which was one of its kinds when it started its business in the consumer marketplace. In simple word it is the ideal middleman, who gets you what you want, when you want it through a grotesque dotcom experience. Priceline.com was formed on April 6, 1998 as a limited liability company, but looking at its potential and rapid success it was soon reborn into a corporation.